Dilmah Tea Partner Program
A comprehensive SaaS platform transforming partner relationship management for Dilmah Tea, one of Sri Lanka's most prestigious tea brands. This digital ecosystem revolutionizes how distributors, retailers, and business partners collaborate, access resources, and grow their tea business with cutting-edge technology and seamless user experience.
technologies Used
ReactJs
Laravel
MySQL
AWS S3
Jenkins
Client Overview
Dilmah Tea, founded by Merrill J. Fernando in 1988, is a globally recognized Ceylon tea brand known for its commitment to quality, authenticity, and sustainability. As one of the few tea companies that is both grown and packed at origin, Dilmah needed a sophisticated digital platform to manage their expanding network of international partners, distributors, and retailers across 100+ countries.
Premium Ceylon tea brand with 35+ years of heritage and excellence
Operating in over 100 countries with thousands of global partners
Commitment to single-origin tea grown in Sri Lankan highlands
Family-owned business maintaining traditional tea craftsmanship
Focus on sustainability and direct trade relationships
Need for digital transformation to scale partner operations
Key Challenges
Dilmah faced significant operational challenges in managing their global partner network. With distributors and retailers across 100+ countries, they struggled with fragmented communication channels, inconsistent brand messaging, and lack of real-time visibility into partner performance and inventory levels.
The existing system relied heavily on manual processes, email chains, and disparate tools that created bottlenecks in partner onboarding, resource sharing, and relationship management. This resulted in delayed responses to partner inquiries, missed business opportunities, and inconsistent brand experience across different markets.
Manual partner management processes across 100+ countries
Fragmented communication channels and inconsistent brand messaging
No real-time visibility into partner performance and inventory
Slow partner onboarding and resource sharing processes
The Solution
We developed a comprehensive SaaS platform that revolutionized Dilmah's partner ecosystem. The Dilmah Partner Portal serves as a centralized hub where distributors, retailers, and business partners can access marketing materials, manage orders, track performance, and collaborate seamlessly with the Dilmah team.
The platform features an intuitive dashboard with role-based access controls, real-time analytics, automated workflows, and mobile-responsive design. Partners can now onboard in minutes, access the latest brand assets, receive targeted communications, and track their business metrics in real-time, significantly improving operational efficiency and partner satisfaction.
Centralized partner portal with role-based access and permissions
Real-time inventory management and order tracking system
Digital asset library with brand guidelines and marketing materials
Automated partner onboarding and document management
Performance analytics dashboard with business insights
Mobile-responsive design for on-the-go access
Secure communication channels and notification system
Integration with existing ERP and CRM systems
Our Development Approach
We adopted an agile, user-centric approach to ensure the platform met Dilmah's complex business requirements while maintaining their brand excellence. Our methodology focused on understanding partner workflows, implementing scalable architecture, and delivering a solution that could grow with their expanding global network.
01
Discovery & Research: Conducted extensive partner interviews and workflow analysis across different markets
02
UX/UI Design: Created intuitive interfaces optimized for tea industry workflows and global accessibility
03
Agile Development: Built scalable architecture using modern tech stack with real-time capabilities
04
Testing & QA: Comprehensive testing across devices, browsers, and different user scenarios
05
Launch & Support: Smooth rollout with training programs and ongoing technical support
Results & Impact
The Dilmah Partner Portal has transformed how the company manages its global network, resulting in significant improvements in operational efficiency, partner satisfaction, and business growth. The platform now serves thousands of partners worldwide, processing millions in orders annually.
The partner portal has revolutionized how we work with our global network. Naveen and his team delivered a solution that perfectly captures our commitment to quality and partnership excellence.
Merrill J. Fernando - Founder & CEO
Dilmah Tea
75%
Reduction in Partner Onboarding Time
90%
Improvement in Order Processing Speed
100+
Countries Using the Platform
95%
Partner Satisfaction Rate